[title size=”2″]Continuing the Self-Publishing Discussion[/title]

Last week we received some excellent self-publishing advice from award-winning author David Kevin Weaver. Weaver’s advice is great for any prospective self-publisher–but how do you know if self-publishing is right for you? It’s definitely not for everyone. Self-publishing requires an in-depth knowledge of your target market, a working knowledge of the publishing process, and the drive to market your own book.

Publishing–traditional or self–may not be easy, but if you’re committed to your vision, it is well worth the effort. And now that the road to self-publishing is so much better paved, it really is a viable option, especially for those with a fixed target market.

[title size=”2″]Why Self-Publish?[/title]

While there are advantages to traditional publishing, there are just as many advantages to self-publishing. Here are a few reasons to consider self-publishing:

  1. No Publisher Search Necessary: Selling your book concept to a publisher is no small feat, especially with all the ideas swirling around out there. Regardless of how good your idea is it may never see the light of day, just from the sheer number of other ideas stacked on top of it. You can save yourself a lot of hassle by becoming your own publisher. 
  2. Money: With a traditional publisher, you end up getting royalties that amount to maybe 10 to 15% of your book’s revenue. But when you self-publish, you’re not sharing the profits with a publisher. This means that 10-15% becomes 100%. This doesn’t mean you get to pocket all of it. After all, you will be responsible for paying for editing, design, marketing, and other aspects of the process the publisher would normally take care of for you. It does mean that you have more control over where the money goes, however.
  3. Timing: It takes a long time to lock down a publisher, and then you have to wait for them to produce your book. With self-publishing, the second your files are ready, your book can go to the printer, and from the printer back to you or your distribution service. Both you and your customers will get hands on the finished product much faster.
  4. Creative Control: All the decision are yours to make; there is no publisher looking over your shoulder. If you have a clear and unwavering vision for your book, self-publishing may be in your best interest. there is much less of a risk that your book will get away from you–conforming to your publisher’s will rather than yours. This control can be both a blessing and a curse, however. Be prepared to work hard for your book. You will be calling all the shots: creative, logistical, marketing, etc.

[title size=”2″]How Can We Help?[/title]

If publishing a book is in your future, we recommend really doing your homework. Even after you decide whether to self-publish or go through an established publisher, there are still lots of decisions you’ll have to make. We’ll be happy to help you out as best we can. On top of specific self-publishing blog posts, we’re also compiling a list of other useful resources.

We’d love to know what topics you’d be interested in hearing about. Do you understand fulfillment? Want to know how to craft a marketing strategy? We want to address your questions–just leave a comment telling us what you’d like to hear!